Ceramia
The studio's mission, brand persona, and creative style naturally aligned with this vision. I developed a brand narrative that positions the studio as a curator of emotions through ceramics, emphasizing a commitment to intentional craftsmanship, meticulous attention to detail, and a balance between sophistication and authenticity.
Brand Archetype:
The Artisan
Personality Keywords:
Craftsmanship | Unique | Tradition
Project Scope:
Brand Strategy
Brand Identity
Web Design
From the beginning of the creative process, our vision was to create the brand with an artistic and 'do-it-yourself' ethos, but in a subtle and deliberate manner. This was achieved through a blend of bold typography, a sophisticated dark and neutral color palette, and evocative ceramic imagery, forming the foundation of our visual identity.